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Our 2017 William Hill Review

It’s not often we review a company like William Hill.

Most online sportsbooks, casinos and poker rooms we review have been around for a couple of years. So, we have to determine – as best as we can – whether we think they’re worthy of our customer’s time and money.

There’s just a lot of baggage that comes with being new and unknown.

But that baggage doesn’t exist when you’ve been around since 1934, like William Hill has. Back when they got started they were taking bets by mail and phone. Then 3 decades later (30 years!) they started to open brick and mortar betting shops. Then, another 3 decades or so later, they got online.

The rest, as they say, is history.

We’re not going to cover all their history here. But you can visit their company website if you’re interested.

What we want to focus on instead are their gambling products – their sportsbook, casinos, and their poker room. Our goal is to review all they have to offer, so we can ultimately decide if they’re worth your time …or, if you’re better off taking your money someplace else.

We got a lot to cover, so let’s get right to it.

Device Compatibility:
  • Website - WilliamHill.com
  • Established since 1934
  • Based in Gibraltar
  • Licensed by Gibraltar Gaming Commission
  • Email - [email protected]
  • Telephone - 0-800-085-6296
  • Very well-known and reputable
  • Full range of betting and gaming
  • Good promotions & rewards
  • Loads of deposit options
  • Bonuses could be improved
  • No US customers

William Hill accepts many banking options. The options you’ll have will depend on where you’re playing from.

The following list will give you an idea of the banking options you can use, if you can use them for deposits and/or withdrawals, and the min/max limits.

Method Fee Time Scale Deposit Withdraw Limit
Visa (Debit) £0 Instant Y Y £10 – £250,000
MasterCard £0 Instant Y Y £10 – £250,000
Maestro £0 Instant Y Y £10 – £250,000
Laser £0 Instant Y Y £10 – £250,000
Neteller £0 Instant Y Y £10 – £100,000
Moneybookers £0 Instant Y Y £10 – £80,000
PayPal £0 Instant Y Y £10 – £20,000
InstaDebit £0 Instant Y Y £5 – £10,000
Click2Pay £0 Instant Y Y £10 – £10,000
UKash £0 Instant Y N £10 – £500
PaySafeCard £0 Instant Y N £5 – £10,000
Bank Wire £0 3-5 Days Y Y £25 – £100,000
Cheque £0 Up to 10 days Y Y £25 – £100,000
Quick Cash £0 Instant Y Y £10 – £5,000
Postal Orders £0 Instant Y Y £25 – £100,000
ClickandBuy £0 Instant Y Y £10 – £10,000
Web Money £0 Instant Y Y £5 – £10,000
Przelewy24 £0 Instant Y Y £5 – £10,000
Sofortuberweisung £0 Instant Y Y £5 – £10,000
Giropay £0 Instant Y Y £5 – £10,000
Nordea £0 Instant Y Y £5 – £10,000
Abaqoos £0 Instant Y Y £5 – £10,000
iDeal £0 Instant Y Y £5 – £10,000
Montea.ru £0 Instant Y Y £5 – £10,000
POLi £0 Instant Y Y £5 – £10,000
Euteller £0 Instant Y Y £5 – £10,000
Speedcard £0 Instant Y Y £5 – £10,000
Fundsend £0 Instant Y Y £5 – £10,000
eKonto £0 Instant Y Y £5 – £10,000
Boleto Bancario £0 Instant Y Y £5 – £10,000
eWire £0 Instant Y Y £5 – £10,000
EPS £0 Instant Y Y £5 – £10,000
Multibanco £0 Instant Y Y £5 – £10,000
Linea Abierta £0 Instant Y Y £5 – £10,000
Bank Link £0 Instant Y Y £5 – £10,000
Teleingreso £0 Instant Y Y £5 – £10,000
Gluepay £0 Instant Y Y £5 – £10,000
Cash U £0 Instant Y Y £5 – £10,000
Mistercard £0 Instant Y Y £5 – £10,000
UseMyBank £0 Instant Y Y £5 – £10,000

The list above is in pounds, and most everything below is either in euros or in pounds, but William Hill accepts many currencies. You can play and/or deposit in Australian dollars, Canadian dollars, Swiss francs, Denmark kroner, Euros, British pounds sterling, Hong Kong dollars, Japanese yen, Swedish kronor, Singapore dollars and US dollars.

There are many ways to get in touch with Will Hill’s support. For example, you can use:

CUSTOMER SERVICE: 0800 085 6296

They have live chat, too – apparently 24/7. In my experience, live chat is the fastest and most effective way to get your questions answered and problems solved. So, I suggest you start there first.

The following list is of William Hill’s evergreen promotions for each section of their website. However, to keep things simple, we’ve combined all their casino-related deals and put them under the same (casino) heading.

William Hill has a lot of different offers. Many of them are available for a limited time. The offers we listed below – to the best of our knowledge – are their long-term offers. For everything else, we recommend bookmarking their promotions page and to sign-up to any newsletters they may have. One other thing: Their ‘new player’ deposit bonuses are for players ‘new’ to that section (as we understand them). This means that, as long as you haven’t played in a section yet, you should be able to participate in that section’s ‘new player’ offer.

Sports Promotions

Bet £10, Get £20 Free

Place your first bet of £10 or more and William Hill will give you 2 £10 bets free. Odds on your selection(s) need to be greater than 1/2.

Acca Five Insurance

Choose 5 or more selections in an accumulator, and if one of your selections loses, they’ll refund your stake as a free bet. Your selection needs to be priced at 1/5 or higher. Live bets don’t qualify.

Get 5 Free Every Week

Spend £20 or more on footy accumulators with four or more selections and you’ll get a free £5 bet.

Enhanced Odds

Each day William Hill releases a bunch of markets at an enhanced price on the most popular sports and events. Just look for the Enhanced Odds logo throughout the site to spot their best deals.

Cash in Your Bet

If you ever feel as if the game (and your bet) is making a turn for the worst, you can cash in your bet.

Here’s how you do it:

Go to your open bets and you’ll see the option and what your cash in value is. Then click the button to end your bet.

This is available on single and multiple football, horse racing, baseball, basketball, boxing, cricket, darts, golf, snooker, rugby union and tennis bets – including live (in-play) bets.

Best Odds on Greyhounds and Horses

If you take their Early or Board Price, William Hill will pay you out at the SP if it’s bigger than the price you took. For example, if you took the early price at 4/1 and the SP returns at 5/1, you’ll get the bigger price of 5/1. However, if the SP returns at 3/1, you’ll still get paid at 4/1.

Casino Promotions

100% up to £150

This offer is for new customers (to this section) only. Make your first deposit and William Hill will match it 100% up to £150. This has a minimum 20x rollover.

150% up to £200

Get a 150% match up to £200. This has a minimum 20x rollover. Players who have already made their first deposit and received a bonus can participate in this offer.

75% up to £100

Get a 75% match bonus up to £100. This is for your 2nd deposit only (you must have already gone through one of the deposit bonuses above). This has a minimum 15x rollover.

High Roller Bonus

Make a deposit of £1,000 or more, and you’ll get an extra £300 to play with. This has a minimum 20x rollover.


Get £50 for every friend you send to William Hill. All they need to do is make a deposit and you’ll get paid. Your bonus will have a minimum 15x playthrough.

Vegas Promotions

100% Cashback

This is for new players. Bet £5 or more on their Vegas games and William Hill will reimburse you (on your losses) up to £20. This is good for the first 48 hours following your first wager in the Vegas section.

Spend £5, Play with £15

Enter £5 in the buy-in box and your bonus balance will jump to £15. This offer’s good on any of their Vegas slots. This has a minimum 20x rollover (deposit + bonus).

Macau Promotions

Welcome Bonus

Get a 100% match bonus up to £200. This offer is for anyone who hasn’t placed a real money bet in the Macau section. This has a minimum 40x rollover on the bonus.

Live Casino

New Player Bonus

Get a 50% match bonus up to £50 when you join their live casino. This has a 50x minimum playthrough on the deposit and bonus.

Daily Blackjack Prize Draw

Sit down at one of their Mayfair BJ4, Mayfair BJ5, Macau BJ18 or Vegas BJ2 blackjack tables and you’ll receive an entry into their daily drawing with every £10 you wager. The £500 (max) pool will be split between 10 players, which means you can win up to £50.

Weekly 10,000 Roulette Prize

Play Live Roulette on any of their Mayfair, Vegas and Macau tables and place a £2 straight up bet on any number which drops 3, 4 or 5 times in a row, and you’ll be entered to win a piece of the prize pool.

Here’s the details behind the prize pool sizes and how you can win:

  • Enter the £500 prize pool if you place a bet on a number that comes in 3 times in a row.
  • Enter the £1,500 prize pool if you place a bet on a number that comes in 4 times in a row.
  • Enter the £8,000 prize pool if you place a bet on a number that comes in 5 times in a row.

777 Bonus

Play one of their live blackjack games. If you get a hand with three 7’s of the same suit, you’ll win 20x your stake up to £1,000.

Pro Tip!

We recommend you read the terms and conditions for EVERY offer you want to participate in. Not only is the rollover for most games (other than slots) on a sliding scale, but for some offers you play through the bonus only, while for others you play through the deposit and bonus. Make sure you know what you’re signing up for.

Games and Scratch Card Promotions

New Player Bonus

Make your first deposit and they’ll match you 200% up to £200. This has a minimum 30x rollover.

Free Spin Bonus

This offer is spread out over 3 consecutive days. Click the bonus button and you’ll get £5 free (no deposit required). Come back the 2nd day and you’ll get another £5. Come back the 3rd day and you’ll get 10 free spins on Rainbow Riches. This has a minimum 30x rollover, and you must have at least £1 in your account to qualify.

Bingo Promotions


New Player Bonus

Spend £10 on bingo tickets and receive an additional £40 – £30 in bingo bonuses and £10 in an all games bonus. The bingo bonus has a 2x playthrough, and the all games bonus has a 20x playthrough.

All new players will also get 8 days access to the Arrivals Lounge bingo room where you can play free bingo games with more than £3,200 in prize money.

Poker Promotions

New Depositor’s Gift Bag

New players will get a gift bag which contains the following offers:

Deposit Bonus

Get up to 1,200. This has 3 different stages:

  • 100% clearance rate for the first €5 of your bonus money balance.
  • 50% clearance rate for the next €25 of your bonus money balance.
  • 10% clearance for the rest of bonus money balance.

10 Casino Bonus

Use this in one of their 100+ casino side games. This has a 30x rollover.

Gifts Palooza Freeroll

Receive an entry into their ‘gift palooza’ freeroll where you can win next gen electronics such as Beats by Dre headphones, Xbox One, Google Nexus, Sony Handycam and others.

100 people will win. Here’s how the payouts work:

1 Physical Prize Selected Gift
2 £23 “SnG Ladder 4” Ticket
3-10 £8 “SnG Ladder 3” Ticket
11-19 £3 “SnG Ladder 2” Ticket
20-100 £1.1 “SnG Ladder 1” Ticket

100 Club Points Bonus

You’ll also receive 100 Club points. You can use these to buy into their Club Bankroll Builder events, which guarantees more than €2,500 every month.

Players Club

William Hill offers a robust VIP program. When you play their real money games, you’ll earn two types of points:

  • WHPoints (WHPs)
  • Club Points (CPs)

WHPs are generated when you play real money cash games and tournaments. You receive 10 WHPs for every €1.00 you pay in rake (cash or tourney). These are used to determine your club status, and for cashing out any bonus money you have.

CPs are generated when you play real money games, too, but they accumulate based on your Club Status (the higher up you go, the higher your multiplier, thus the faster you earn CPs). You use these to buy into points tournaments.

The Club itself has 7 different statuses – ClubStatus1 through ClubStatus7. Each one has a different amount of points required to achieve that status, with ClubStatus7 requiring the most (12,000) WHPs. At the very top you can receive a 2x multiplier on CPs.

Starting with ClubStatus2, you’ll be eligible for daily and monthly freerolls. These award SNG Ladder tickets. The higher your status, the more freerolls you can enter.

Another benefit is you can receive up to €5 cash every week. You’ll receive €.50 in cash for every 50 WHPs you earn every week of the month.

Last is their shop where you can convert your points to cash. At the low end, you can turn in 1,000 CPs for €10 cash. On the high end, you can turn in 187,500 CPs for €2,500 cash. You can also turn your points into tournament tickets. On the low end, you can turn in 200 CPs for €2. On the high end, you can turn in 4,000 CPs for €50.

I approached this review (and the following sections) similar to how a person new to William Hill might. You browse their website and see what they have to offer.

Each section of their website is like a home page. There’s a lot going on, and you’ll have to dig deeper to see everything they have to offer and how it all works.

This applies to their sportsbook, if not more so than any other section on their website. Thankfully, their navigation is easy to use – it’s intuitive. And when you hover over it, the first thing you’ll realize is they have LOTS of markets to bet on.

The markets William Hill covers includes:

  • American Football
  • Athletics
  • Baseball
  • Basketball
  • Bowls
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • esports
  • Football
  • GAA Football
  • GAA Hurling
  • Golf
  • Greyhounds
  • Handball
  • Horse Racing
  • Ice Hockey
  • Motor Racing
  • Motorbike Racing
  • Pool
  • Rugby League
  • Rugby Union
  • Snooker
  • UFC
  • Volleyball

But that’s not all – William Hill covers special (sporadic) events, too. For example, every 2-4 years you can bet on the Olympics or the US Election.

One sport they’ve added since I last reviewed them is esports. This is a rapidly growing sport and industry with LOTS of money to be made. It’s no surprise to see a gambling behemoth like William Hill get involved.

When you go to their esports section, you’ll have 2 choices for how to view matches. You can either choose from the list of competitions under the All esports tab, which when I checked them out included:

  • League of Legends – EU LCS Summer Split
  • League of Legends – LPL Summer Season
  • League of Legends – LCK Summer Split
  • League of Legends – LMS Summer Split
  • League of Legends – LSPL Summer Split
  • Counter Strike
  • CS:GO – ECS Finals
  • Dota 2
  • StarCraft – SSL Classic
  • StarCraft – VSL League
  • Halo Championship Series

Or, you can view everything from the Matches tab.

One of the things you can do from the Matches tab, that you can’t from the All esports tab, is sort all the matches by time or competition. Other than that, both paths lead to the same place – where you can choose which match/odds you want to bet on for a specific game/tournament.

William Hill covers a fair amount of ground, at least in terms of the matches, leagues and tournaments you can bet on. However, when I checked them out, the only market you could bet on is ‘match betting.’ They didn’t offer any game-specific or prop bets like Bet365 and Betway do.

William Hill doesn’t have live esports betting, either, nor do they stream matches. At least I didn’t see any scheduled for the near future.

Overall, William Hill offers an average to slightly above average esports betting selection. I’d like to see more markets added at a bare minimum. They’d be on par with Bet365 at that point. If they could offer esports promotions and/or live betting, then they could be on par or even slightly better than Betway.

But for now, they’re average.

They also offer live betting, which is front and center on their main sportsbook page. When I checked it out they had 48 options, 33 of which were football. The rest was divided up amongst snooker, tennis and basketball matches. But this, of course, will vary.

Betting limits range from $1 to as much as $10,000. I’ve seen reviews that say you can bet as high as $25,000, but this was from an Australian-focused website. So, your mileage (and betting limits) may vary depending on where you’re betting from.

Betting Tools & Resources

William Hill offers many different betting features – tools and resources you can use to not only make more winning bets, but to possibly have more fun while doing it.

Here are some of the tools and resources they offer:

  • In-Play Schedule
  • WHTV Live Streaming
  • Radio/Podcasts
  • Tip Advisor
  • Promotions
  • Offer Club
  • Mobile App

I’ll start with their live stream. While many sportsbooks require that you have money in your account, or that you make a bet before you can watch a live stream, William Hill lets you watch them for free. The exception are their horse races – you do need to have £1 (or more) in your account to watch them.

Live streams are usually available for major sports, which include basketball, football (soccer), cricket and tennis.

The tip advisor feature was also interesting. You can follow different bettors or ‘tipsters’ to see what kinds of bets they make (so you can copy them). What I liked about this feature is the transparency. Tipsters get little trophy badges for winning streaks. So, you can browse this section and quickly see who makes money and who doesn’t.

The podcast looked interesting, too. They have several stations.

One station I (accidently) opened is for live betting. I didn’t stick around for it, but I imagine they talk about sporting events and share the odd tip or three.

If you go to their podcast main page, you can see all the different podcasts William Hill produces and all the sports they cover (which is a TON). There’s also an archive, which might be helpful to get older opinions, stats or whatever you think may be useful (or entertaining).

Pro Tip!

Their podcast player sits at the top of your browser page. Once you open one it stays there until you remove it (by clicking the ‘X’ next to the play/pause button). This is sort of neat because it’ll continue playing as you go to different sections of the website.

Last, I looked at their mobile app. Will Hill is one of the few sportsbooks to have native apps for Apple and Android users. It’s a bit more of a pain than simply using their site from your browser. But I’m guessing it’s because of all the different betting options and features they have. Other reviews seem to like their app, though, which – at the end of the day – is all that matters.

Overall, I thought William Hill’s sportsbook was real simple to use – even for first-timers. Placing a bet couldn’t be easier, either. Find the market you want to bet, click it and it’ll be added to your bet slip (in your sidebar) where you can place and submit your wager.

Other reviewers have given their sportsbook a B+. That’s from a pro bettor, someone who knows what they’re talking about. That rating might hold true amongst other pros, but I think you could rate it higher for a general (non-professional) audience.

One thing I noticed while reviewing William Hill is all the casino-related sections they have. I didn’t think it’d make sense to review each section and spell it all out here. Otherwise you’d be here for days.

What I decided to do instead is a ‘first impression’ of each section. I’ll give you my initial thoughts about each section, as well an idea of the games you can expect to find.

Enough chit-chat – let’s get right into it.

Pro Tip!

One thing I realized after I reviewed their casinos (and mention again later on) is how much overlap there is between each section – more so in the casino, live dealer casino and games section. If you stick to these sections, you’ll have access to probably 90% or more of what William Hill Casino offers.

Vegas Casino

The first thing I noticed is this section isn’t mobile responsive, which I found sort of frustrating. I was trying to share my screen between my notepad and their games, which is hard to do when their casino doesn’t shrink to fit your window.

It’s even more disappointing when you find that they have 90+ games in this section alone. That’s a lot of games you can’t play from your phone or tablet.

On the bright side, they have several interesting games to play. Games that might be worth waiting for (until you can get to a laptop). The titles that caught my eye were:

  • Slotris – Likely a play on the game, Tetris.
  • Rubik’s Slot
  • Merlin’s Magic Respins

Other than their Rubik’s Slot, which I’ve seen once or twice in Vegas, nothing about this section screams “VEGAS” to me, though. I don’t see how it’s any different than most online casinos I’ve been to.

Another thing I found confusing is how they don’t list all their games under the ‘All Games’ tab. They list their slots, but omit their table games – which you can find under the ‘Casino Games’ tab. It’s there you’ll find everything else a casino typically offers.

For example, you can play:

  • 3-Card Brag
  • Mayfair Blackjack VIP
  • Quick Bet Keno
  • Live Baccarat
  • Heads Up Poker

They also have their Vegas Live Casino tab. Here you’ll find Vegas Blackjack, Live Baccarat, Vegas Ultimate Texas Holdem and Vegas Live Roulette.

Overall, I found lots of fun games to play, but William Hill could do a better job of organizing everything. And, other than the colorful ‘Vegas’ logo, I don’t see anything that makes this section more Vegas-like than the others I reviewed.

On the bright side, they have just as many games in this section alone than any other online casino. Maybe more – and we’re only just getting started.

Macau Casino

Right off the bat this section screams “ASIA,” which is the theme I think William Hill is going for. And, good news, this section IS mobile responsive.

It’s much smaller than the Vegas casino, though. If you use their A-Z tab, you can see all of their 35 slot titles. Most of these use an obvious Asian theme – lots of dragons, panda bears and koi fish.

They offer 3 table games, too – all of which are live dealer. Those are live roulette, blackjack and baccarat squeeze. It looks like all 3 games are dealt by Asian dealers.

Live Casino

In this section, you’ll find all of their live dealer games – even the ones offered in the Macau and Vegas sections. So, if live dealer games are your thing, I’d just come here.

Here’s a list of the live dealer games you can play:

  • Roulette
  • Blackjack
  • Baccarat
  • Poker
  • Mayfair Roulette
  • Mayfair Blackjack
  • Mayfair Baccarat
  • Mayfair TCP
  • Vegas Roulette
  • Vegas Blackjack
  • Vegas Ultimate Texas Holdem
  • Vegas VIP Blackjack
  • Macau Roulette
  • Macau Squeeze Baccarat
  • Macau Blackjack
  • Macau VIP Blackjack

One thing I liked seeing is the variety of dealer backgrounds or ethnicities. I saw both Asian and European, as well as both women and men dealers.

One thing I didn’t see, though – which was surprising given all the software companies William Hill works with – are the themed live dealer games, such as the Playboy Bunny dealer games.

Overall, I was happy to see all the variety, between the games and variations. There were several live dealer games you won’t find at many other online casinos.

Pro Tip!

You’ll notice there are several duplicate games, such as blackjack or roulette. Other than the different dealer, there may be different stakes and/or rules, too. So, we recommend you check both out first (if they matter to you) before you sit down to play.


This is the section I’d consider to be their ‘main’ casino. You’ll find most, if not all of their games here. You’ll have the largest variety of games here, too.

At the top of this casino William Hill has a few tabs I thought were helpful. They split up the casino into the following categories:

  • Heroes
  • New
  • Table
  • Jackpots
  • Slots
  • Live dealer

These tabs will help you drill down to the games you want to play.

I started with the Heroes tab. These are the types of slots I’d spend the most time playing. Some of the titles I found include:

  • Batman & The Joker Jewels
  • Marvel Roulette
  • Fantastic Four
  • Spider-Man
  • Age of the Gods
  • Iron Man 2
  • Incredible Hulk w/progressive jackpot
  • X-Men
  • Thor
  • Blade
  • Captain America
  • Daredevil

This only scrapes the surface, too. There are many more superhero themed games than these.

Next I checked out their main slots page. I counted more than 200 slot machines, which included titles such as:

  • Santa surprise
  • Ace Ventura Pet Detective
  • Rocky
  • Pink panther
  • Bounty of the Beanstalk
  • Sherlock Mystery
  • The Flintstones
  • Halloween Fortunes
  • Space Invaders
  • Jekyll & Hyde

I thought there was a good mix between licensed titles, and the regular titles casinos have that revolve around common casino themes, fairytales and popular stories.

As far as table games, you’ll have more than 80 different games to play. And not just normal table games, either, but everything that doesn’t fit under the slots tab. That includes table games, video poker, keno, and many others.

Some of the titles I found include:

  • Jacks or Better (50-line) video poker
  • 10s or Better
  • Deuces Wild
  • Mega Jacks
  • All American video poker
  • Pick’em Poker
  • Hold’em Showdown
  • Aces and Faces
  • Rocky scratch cards
  • Keno
  • Pinball roulette
  • Cash Blox
  • Rock Paper Scissors
  • Bonus Bowling

Ultimately, William Hill has a good selection of casino games. I also liked how you could click on their games and get a popup that describes the game in more detail.

They have a native app, too, for both Apple and Android users. This is good news since only a couple of their casino sections are mobile-responsive.

They have lots of games. Which is no surprise considering they work with the following software companies:

  • Gamesys
  • Microgaming
  • NetEnt
  • WGS Technology (Vegas Technology)
  • Ash Gaming
  • Cryptologic (WagerLogic)
  • Evolution Gaming
  • Bally
  • IGT (WagerWorks)
  • WMS (Williams Interactive)
  • Blueprint Gaming
  • Genesis Gaming
  • Novomatic
  • Quickspin
  • Rabcat
  • William Hill
  • Games Warehouse
  • Inspired

This explains why they have such a large and diverse selection of games – including all the licensed titles and games I’ve also played in Las Vegas.

The biggest complaint I have is about how disorganized their casinos are. I think it’d be much better if they took a page out of most other casino’s books, and simply placed all their games into one section with tabs (live, table, slots, progressives, etc.) you could use to quickly drill down to the games you want to play.

I think that minor change would make a major difference.

Overall, though, if I were to join an online casino based on games alone, it’d be this one. It’s hard to go wrong with all William Hill has to play.

And we’re still not done yet, either. You still have their bingo hall and games section, which we’ll cover next.

It’s not much of a surprise, given everything else William Hill offers gambling-wise, but they have an online bingo hall, too. Under their bingo tab, you’ll find their bingo rooms, as well as the options to play slots, scratch and arcade games, and more.

Starting with their bingo games, they have 7 different rooms:

  • Specials
  • 90-ball
  • 80-ball
  • 75-ball
  • 75-ball pattern
  • Multi-variant
  • Bingo jackpots

Under each tab (room) you’ll find their different bingo games, along with details about how much each ticket costs (most start around £1), the prize, number of players, the type of bingo game it is, and more. Some sections have more games than others – like the 90-ball room – which clearly has more games than the 80 and 75-ball bingo rooms combined.

Their bingo section offers the same stuff you’ll find at other bingo halls – lots of games, deals and chat rooms.

Then there’s the ‘other games’ section. Here you’ll find tabs (in the sidebar) that will take you to play:

  • Slots
  • Arcade games
  • Jackpot scratch cards
  • Scratch cards
  • Number games
  • Jackpot slots
  • Games jackpots

I briefly checked it out, and noticed lots of familiar titles. So, if you’ve already played in William Hill’s casino, chances are you’ll be familiar with the games they have here.

Honestly, I wasn’t too keen on checking this section out. I didn’t expect to find much, let alone find any games I’d be interested in playing.

Well, I was wrong on both accounts.

For one thing, they have LOTS of unique games. I counted more than 350 between their arcade games and scratch tickets.

Then I saw all their licensed games. If you’re familiar with pop culture, live Las Vegas games, William Hill’s casino, or if you’ve read the casino review above, you’ll recognize many of their games.

For example:

  • Wonky Wabbits
  • Zeus
  • Wheel of Fortune
  • Toy Factory
  • Transformers
  • Tomb Raider
  • Top Cat
  • Wizard of Oz Ruby Slippers
  • Wizard of Oz
  • T2 (Terminator 2)
  • Sherlock Holmes
  • Robin Hood
  • Ooh Aah Dracula
  • Monopoly Roulette Tycoon
  • Mega Moolah – An online slot that has paid out millions in dollars in winnings.
  • KISS
  • Jurassic Park – I’ve played this in Las Vegas. It’s a lot of fun.
  • Kitty Glitter – Another title I’ve seen, but not played, in Las Vegas
  • Hellboy
  • Ghostbusters
  • Game of Thrones

And that’s only a small fraction of all the games they have in this section. It’s worth checking out in addition to their main casino. But keep in mind there’s some overlap between the two sections.

And, like I’ve mentioned already, this section could use some organization – tabs such as slots, instant win, arcade and other. It’d help navigate their site.

Overall, though, just don’t make the same mistake I did – and assume there’s nothing worth playing here …because there is.

Of all their main sections – the sportsbook, casino and poker – William Hill’s poker room is their weakest link.

They’re on the iPoker Network, which according to Poker Scout, means they’re 7th in international traffic and 8th overall. They had 4,700 players (2,000 cash players) on their site the last time I checked them out.

This is average, considering only a few sites have more than they do – which includes Party Poker and 888. But none of them comes close to PokerStars, who had 110,000+ players online the last time we checked.

The point – William Hill is an okay choice for poker, but more so if you play part time – if you play for fun. But if you want lots of games, stakes and around the clock action, you’re better off at PokerStars.

With that in mind, let’s go over what William Hill does have to offer.

The games you can play include:

  • Texas Holdem
  • Six Plus Holdem
  • 7-Card Stud
  • Omaha

For cash games, the blinds start at 0.01/0.02 and peak at £100 / £200 blinds. Though other players say you won’t find much, if any action above €5/€10. Most of the action is between the micros and the €2/€4 level.

They also have their Speed Poker, which is their fast-fold poker variation. Here you’re pooled with hundreds, even thousands of other players. Once you’re dealt a hand, you can fold it immediately. If you do, Will Hill will seat you at a new table, with different players and a new hand to play.

It’s something you got to play to fully understand and appreciate. Just know you’ll be able to play 2-3x more hands than your standard 6-max or 9-handed ring game – about 200-300 hands per hour.

And between you and me, that sort of action usually attracts players who aren’t as good as they think they are. Which means more money for you, if you have your poker fundamentals down pat.


What caught my eye at William Hill are their guaranteed tournaments. They guarantee more than €3 million every month.

Unfortunately, when I checked out their tournament schedule – which shows the next 5-10 upcoming tournaments – all they had listed were weaker tourneys with small buy-ins and guarantees.

Here’s what was coming up next:

  • €5 satellite – 3 tickets GTD
  • €250 GTD
  • €1500 frenzy
  • €20 sat – 2 tickets GTD
  • €100 GTD

That said, if you’re on a budget and want to build your bankroll, these are the tournaments to play. The buy-ins for each one ranged from .50 to €10. Between the buy-ins and nominal guaranteed prize pools, you’re surely going to be up against a fishier pool of players.

On the other end of the spectrum, they have their Big Sunday tournament which guarantees €50,000. They have a weekly €100,000 GTD, too – both of which you can satellite into.

I found plenty of tournament variants, too, which includes rebuys, turbos, freezeouts, satellites, guarantees and more. So, there’s something for everyone.

This extends to SNG players, as well.

For their SNGs, you can choose from 4, 6 and 9-handed 1 table games. The variations you can play include both non-turbo and turbo blinds, as well as Double Up and Jackpot. Buy-ins start at 10c and peak at €1,000. But experts say you won’t find anything that runs consistently above the €200 level. This isn’t surprising, though, given their Poker Scout stats.

If you’re looking for value, regular players say their Double Up and Jackpot SNGs are soft. And, if it were me, I’d go for the Jackpot SNGs.

What’s fun about these is there’s a progressive jackpot that’s built with a portion of every buy-in. To win one of these jackpots, you need to win so many games in row. It all depends on the type of Jackpot SNG you play, but the starting jackpots range from €2,000 to €25,000.

Even if you don’t win one, though – which will be tough, no matter how good you are – there’s a lot of value in playing these because of the fishy type of player these games attract.

And if not the single table SNGs, I’d play the MTT SNG version – the Dirty Dozen Jackpot SNG. Or, the 18-man SNGs, which were my bread and butter back when PokerStars accepted US players.

The bottom line, most of the action at William Hill is soft. If you got the fundamentals, you can turn a profit here. That might be the only thing that balances out their average traffic levels.

Poker Software & Tools

There were a couple other things that caught my eye at William Hill.

One thing I liked is their ‘poker school,’ where they cover poker basics. It includes a poker glossary, an explanation of how to play poker, tips for tournament and heads-up poker, and an outs and odds guide.

Not only that, but they have anonymous and beginner’s tables. At an anonymous table, you’re identified with a number instead of a screen name, so other players can’t tag or target you, or take notes for future use. And beginner’s tables are open to new accounts for the first 90 days.

It’s great to see a poker site try to cater to all kinds of players. Not just pros, and not just recreational players, but both.


William Hill’s software comes from Playtech, which they have a stake in. They have a download for Windows, and an instant play option for everyone else.

As far as features, they cover the normal stuff – resizable tables, notes, full screen and search options – as well as extras, such as hand histories, a hand-replayer and poker coach tool (for odds/tips/advice).

I think their software looks pretty good. Nothing mind blowing, but it’s definitely not 2nd or 3rd tier, either.

Overall, I’m impressed with William Hill. They’re a solid gambling site, and you can’t go wrong with a company who’s been around for decades. They’re publicly traded, too, on top of being licensed and regulated, which only adds to the safety factor.

There weren’t any big issues or complaints I could find, either.

My biggest complaint is how cluttered and disorganized their website is – especially their casino, which I think they could be improved by listing everything under one ‘casino’ heading (instead of 4 or 5). Then they could add some tabs you could use as filters to quickly find the games you’re after.

But that’s about it.

The bottom line – if you’re in the market for a sportsbook, casino, bingo or poker room – much less a combination of the those four, then I recommend you check William Hill out.

I bet you’ll be as impressed as I am.


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